Strategic Transformation: Why do market-leading organizations fail in the face of uncertainty?

Authors

  • José Saul Arias Cerón UPAEP Author
  • Gabriel Vouga Chueke UPAEP Author

Keywords:

Digital Transformation, Uncertainty, Strategic Planning

Abstract

This article examines the importance of strategic and digital transformation in organizations to adapt to a competitive and dynamic business environment. It emphasizes the significance of market-leading companies developing innovative business models aimed at building resilience strategies to overcome challenges associated with changes in the business landscape, exemplified by the failures of Kodak, Nokia, and Motorola. Digital transformation is presented as a comprehensive process encompassing technology, methods, human resources, and corporate strategies, enabling organizations to remain competitive and align with sustainable development. In the Mexican context, the article highlights challenges such as low investment in research and development, limited digital maturity among companies, and the absence of an organizational culture that fosters creativity and technological adoption. The text concludes that organizations must prioritize innovation, promote public-private collaboration, and transform their corporate culture to seize emerging opportunities, address global challenges, and ensure their sustainability in a constantly evolving environment.

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Published

2025-06-05