Gestión de crisis del Gobierno de Mario Marín Torres en el caso Lydiagate

Abstract

This paper analyzes the crisis management faced by Mario Marín Torres, former governor of the state of Puebla during the period 2005-2011, in the case known as Lydiagate, based on a chronological journalistic review of the event and its repercussions in newspapers with national circulation El Universal, La Jornada and those of local circulation La Jornada de Oriente, as well as the electronic newspaper Animal Político.

The importance of the study of crisis management cases from government institutions, with a perspective on communication theories in private and public organizations, allows observing and verifying the need to take care of the communication processes of the government exercise as a linking tool with citizens, but more importantly: as an instrument of democratization that stimulates the interaction and positioning of citizens in relation to the issues in which they consider to be interested.

Elected governments are assumed to represent the will of the citizen and we are all part of the governing process. A single person is not government, that should not be forgotten.

This case study aims to show graphically and chronologically that a crisis can be foreseen to prevent a bigger problem when there is a political sensitivity and a willingness to understand the transformation of political scenarios; Likewise, it is proposed to identify a before and an after of the federal government’s political alternation as joints factors in the behaviour of the local press