Discurso presidencial y violencia en Twitter. El caso Ayotzinapa, México

• Carlos Enrique Ahuactzin Martínez

  ICGE/BUAP

  Author

• Rubén Arnoldo González Macías

  ICGDE/BUAP

  Author

• Martín Echeverría Victoria

  ICGE/BUAP

  Author

• Astrid Claudette Gutiérrez López

  ICDE/BUAP

  Author

The study considers the processes of institutional communication of the Federal Executive of Mexico on Twitter, based on the discursive resources used in contexts of conflict and public violence. Based on the contributions of the Critical Discourse Analysis and Political Communication, the work analyzes a corpus of the presidential discourse on the “Ayotzinapa” case, establishing a typology of persuasive and rhetorical resources that account for the institutional discourse around violent events of the “43 students disappeared in Guerrero in 2014”. The research findings reveal the unilateral nature of the Executive’s messages and the absence of a dialogical vision of political communication

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