La marca de la lealtad humana

• Farid Krayem Pineda

  Universidad Popular Autónoma del Estado de Puebla

  Author

In Mexico and all around the world enterprises are worried about talent acquisition cost, so that is why we need tools that can provide a solution to problems like staff turnover, job misery and depression. There is a way to approach a solution thru marketing and HR departments collaboration. An analysis of the textile sector allow to find three philosophies which are; spiritual enterprise, employer branding and branding in order to develop and present as a result of researching the model Human Loyal Branding (HLB) which can be use in any enterprise no matter size or sector. 

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