Design of a model for sustained development of SMEs in the Mexican construction sector

Abstract

This research proposes a strategic model based on the components of ontological coaching integrated to strategic planning, assessing whether its application promotes the sustained development of SMEs in the construction sector in Mexico; the theoretical model was generated from the OSAR models of Echeverría (2008) and strategic planning proposed by De la Rosa and Carrillo (2010); from the theoretical model a strategic model was designed, using the analysis of the structural equations, and as a result the non-significance of the relationship between ontological coaching and sustained development is pointed out, however, it presents a highly significant correlation with the strategic planning; this behavior indicates that only integrating the elements of the ontological coaching in the task of the strategic planning, will obtain a highly significant relation with the sustained development